Dr Frankie Swords, currently Medical Director at Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust has been made interim Medical Director of the new Integrated Care Board (ICB) of Norfolk and Waveney’s Integrated Care System (ICS).
Tracey Bleakley, Chief Executive Officer-designate of the NHS Norfolk and Waveney Integrated Care Board, said:
“I am delighted that Dr Swords will be joining us on as interim Medical Director from 1 July. Dr Swords has impressed with her extensive experience, placing a strong and innovative focus on patients, services and communities.
“Dr Swords will play a vital leadership role as we seize this exciting opportunity to transform and integrate health and care services for the benefit of over 1 million people in Norfolk and Waveney.”
This is the latest post announced on the new NHS Norfolk and Waveney Integrated Care Board. A permanent appointment will be announced in due course.
Dr Swords did her medical training in Oxford, then London and had been a consultant physician, specialising in endocrinology, for over 10 years.
She has previously held various leadership positions at the Norfolk and Norwich University Hospital, before joining Queen Elizabeth Hospital King’s Lynn as Medical Director in September 2019. She also continues to practice and is a Consultant Endocrinologist at Norfolk and Norwich University Hospitals NHS Foundation Trust.
Dr Swords said: “I am delighted to be joining Norfolk and Waveney ICB as interim Medical Director.
“I have been working in the Norfolk and Waveney system for 14 years, both as a Consultant Endocrinologist at Norfolk and Norwich University Hospital (NNUH) and as the Medical Director at the Queen Elizabeth Hospital in King’s Lynn for the last 3 years. I know my experience working for both these local trusts will support me in my new role at the ICB as we work together to improve patient care and experience across the system.
“Excellent patient experience and patient safety is at the heart of everything we do in the NHS, and this has been a key aim for all the roles I have held during my career so far. As we move to working more closely with social care and other partners, we have an amazing opportunity to make this even better. I am determined that the Norfolk and Waveney ICB will become an exemplar, working together and innovating to put patients and people first, switching to prevention and health improvement, and working as a truly integrated single system to provide the very best care and support to our patients and communities.
“I am really excited by this opportunity, and really looking forward to working with colleagues old and new as we enter a new phase of the NHS and social care.”
The NHS Norfolk and Waveney Integrated Care Board (ICB) will be the NHS organisation with responsibility for planning to meet local health needs, allocating resources, ensuring that services are in place to deliver against ambitions, and overseeing delivery of improved outcomes for the people of Norfolk and Waveney.
Tackling inequalities in health outcomes, the ICB will be part of the Norfolk and Waveney Integrated Care System, working with partners in local government, the voluntary sector and others and helping the NHS to support broader social and economic development.
The ICS will also include a statutory Integrated Care Partnership (ICP) that will bring together the NHS, local government, the voluntary, community and social enterprise (VCSE) sector and other partners to focus on prevention, wider social and economic factors affecting people’s health and reducing health inequalities.